Identity standards
Built to carry a family name.
A modern production system grounded in the Davis Brothers longhorn mark, Texas heritage, architectural precision, and quiet confidence.
Master identity
The mark.
The official identity combines the longhorn, two stars, Davis Brothers wordmark, and Construction descriptor. Use the gold-on-dark rendition as the primary digital expression.
Core palette
Davis GoldConstruction BlackCharcoalLimestoneSaddle Leather
Brand voice
Straightforward, confident, professional, and personable. Emphasize trust, expertise, craftsmanship, and personal accountability.
Documents
Production-ready guidance.
The full brand book, visual standards, developer style guide, design tokens, and Sass variables are included with this release.